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SEO & local search

SEO and local search for outdoor businesses.

When someone searches for a kayak course, a rafting trip or a campsite near where they're headed, you want to be the one they find. I work on technical SEO, your Google Business Profile and pages that turn searches into bookings.

  • Kayak schools
  • Rafting & canyoning
  • Campsites
  • Gear shops
  • Events

What I work on

Technical SEO

Speed, page titles, headings, structured data and security — the basics search engines check first. The free audit on the homepage gives you a first look in about 30 seconds.

Google Business Profile

Opening hours, photos, reviews and directions set up properly and kept consistent with your website, so local searches lead to you.

Reviews and credentials up front

Guest ratings, certifications and real reviews structured so both search engines and guests find them, like on FAB's site in the Soča Valley.

Pages that convert

Clear offers, honest prices and one obvious way to book, so the visitors you do get turn into bookings.

Migrations without losing rankings

Changing platform? Redirects from every old URL keep rankings and old links working, as in Source to Sea's move to Shopify.

Ongoing SEO checks

Care+ (€59/month) includes a quarterly SEO health check, alongside updates, backups, monitoring and an hour of dev time every month.

How it works

  1. Free audit

    Run the free audit on the homepage for a first look at speed, SEO and security.

  2. Free call

    30 minutes on WhatsApp, Zoom or phone to go through what matters for your business.

  3. Flat quote

    SEO and Google Business Profile work is scoped as a project, with a flat price agreed up front.

  4. Keep it healthy

    Care+ adds a quarterly SEO health check so things stay on track after the work is done.

Hard to find on Google?

Book a free 30-minute call and I'll tell you where to start.